WHAT IS SEARCH ENGINE OPTIMIZATION ALL ABOUT?
Search Engine Optimization also known as SEO and it is a process that makes a website rank on search engine result page commonly known as SERP and also a primary and effective way of finding more visits to website.
SEO is an effective way of building up brand presence online which involves the implementation techniques such as keywords research , on–page optimization, off–page optimization or link building.
Although , Search Engine Optimization is a term being used here and there but what does it really do and why is it important for website to have a high SEO.
When building up a website , the universal worries every developer has is how will the website show up on search engine. Worry not , we’ve got everything covers from techniques to keywords researches and others.
WHY IS SEARCH ENGINE OPTIMIZATION SO IMPORTANT?
SEO is very important for websites as it’s primary main goal is to make website visible on search engine and gain more traffic.
- As it is an effective way of building up a brand presence and trust
- Through SEO , a well optimize website ranks higher compared to a less seo optimize contents or website.
HOW DOES SEARCH ENGINE KNOW A WELL OPTIMIZE CONTENTS OR WEBSITE?
Search Engine uses crawlers and algorithm to understand the value of contents or website and use this as a ranking factor. Though , there are many factors search engine uses but this is what we’ll be looking at .
SEO TERMINOGIES AND REASONS YOU MUST KNOW THEM.
The following SEO terminologies are very important to know and implemented into website for higher ranking and performance. These includes;
- On-page SEO
- Off-page SEO
- Key word research
These three terminologies are very important in SEO and their importance are stated below .
IMPORTANCE OF ON PAGE SEO
On-page SEO is very important as it boosts the ranking of website pages and users experience . It is a method that involves optimizing website contents , structure and on-page element like titles, meta description and headings).
On-site or on-page SEO can be said to be a way of keeping things orderly.
TIPS FOR OPTIMIZING ON-PAGE SEO FOR WEBSITE RANKING ON SEARCH ENGINE?
Use keywords in title and meta description.
This can be done by ensuring title and meta description have your website keywords included , please do not overdo it .
- Meta description is not a way of ranking but it is a short description or summary of your page website contents that appear below your title page on SERP . It is just a way of making searchers know what is on the page .
Note that it must be kept under 160 characters.
- Use rich keywords in Headings and subheadings
Another better way of optimizing website contents is through including keywords in contents headers and sub-headings. Use them through out the headings and it will help search engine understand what your pages are all about and can even increase your ranking.
Website images optimization
Website images must include your keywords and this can only be done by inputting your keywords in the alt attributes of the image . Html knowledge may come in handy here.
Regular Updating of contents and avoid copy and paste.
Updating of high quality contents from time to time makes SERP ranking of website higher.
Usersmust be able to navigate easily without lagging.
Useof h1 , he , he in headings helps structured your contents for Search Engine to understand.
On page linking
This is valuable and it can be done by linking similar contents page with the same keywords together on the same website.
Off page SEO will be posted shortly.